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Code to text ratio is believed to be one of the factors used by search engines in ranking websites. SEOs, content writers, and webmasters must run code to text ratio checker. The higher the percentage, the more chances there are of the website getting a better ranking in SERPs.
But what is debated among the internet and SEO community is what a good code to text ratio is? Google and other search engines have abstained from stating what a good ratio is. It is understandable because as soon as Google or other top ranking search engine staff makes any announcement regarding ranking factors a mad rush ensues among SEOs and webmasters. They don’t question the source of the information or its relevance. For example, if a Google engineer was to say 30 to 40% is a good code to text ratio, SEOs would be in a frenzy to implement these guidelines.
On every website that exists on the internet, there’s text which is visible to the visitors, and there’s code running in the background that supports that text. Code to text ratio refers to the amount of code used to support a web page. For example, if a page size is 380KB and the code is 290KB, and the text is 90KB the code to text ratio would be 24%.
There are no hard and fast rules that state what the ideal ratio is. However, some guidelines can be followed to achieve an ideal ratio. Websites are meant for users to visit and view. To do this the website’s pages should load fast. A slow website turns visitors off, and they seldom return to a slow loading website unless it’s necessary.
The code to text ratio does not affect the ranking factor of search engines. But SEOs must consider some factors when building websites, which will result in better ranking.
SEOs can optimize their websites by:
Pages must have quality text. Remember people visit websites to read the content and what they expect to read is good content. Anyone can visit your website; someone who knows a bit of English or someone who is fluent in it. Therefore avoid using fancy words in the content. Also the font, color, and background of the text should be easily readable. Visitors don’t like to fiddle and change window size just to read the text on one site. In fact, a lot of users don’t know how to do this.
When we discuss SEO optimization we must remember that nowadays a lot of traffic is coming from mobile devices, so your website should be easy to read on these devices as well.
Using a free code to text ratio checker is easy. Just select smallseotool in the navigation bar of your search browser. Once you land on the site scroll down the icons and click on ‘Browse More Tools.' Scroll down the icons till you spot the ‘Code to text ratio checker’ and click it. Enter the domain name that you want to check. Press ‘Submit’ and after a few seconds it will display the percentage and the text content size and HTML size in MB (Megabytes). The percentage displayed is the text to the total page size. For example, if the total size is 30MB and text is 4MB, and the code is 26MB. The calculation will be:
4/30x100 = 13%
It means that the web page text is 13% and the HTML code percentage is 87%. Now, in this case, the text ratio is too low and must be increased and the supporting code size reduced.
Yes, if your website is a video or music site then the low text ratio is understandable; as there is hardly or no text on these sites. But if it’s a website which is informative and contains a lot of text then the ratio should be higher.
Advertisements on a web page require code and if a web page has ads on top and on both the sides the code to text ratio is bound to be on the higher side.
But before you get ads on your website you as the SEO or webmaster must check the code to text ratio of all the pages of the site and not just the landing page. See what the average ratio is and adjust it in case it’s too high or too low. You can use an HTML code validator to check the code, they are available on the internet, and you can test your HTML code as well.
There are no shortcuts in search engine optimization and checking code to text ratio is a good practice. You can guide your content writers as well as your site developer. The more code there is supporting a website, the more difficult it is to find errors and to sort them out. Also, code heavy sites can take ages to load. Remember the entire world does not have high-speed Wi-Fi and visitors can be located anywhere.
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