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Have you ever stumbled upon a website that’s well written, has good content, and is easy to navigate and asked yourself why haven’t I found this site on search engines? Or you find a new e-commerce site and want to make some purchases. But then you wonder if this site is reliable or not. To answer these questions, you need to use a domain age checker.
A website can be excellent, contain quality information and be user-friendly, but it won’t show in Google or other search engines ranking. The reason for this is that the website is new and has not come on the radar of the search engine crawlers. Websites like any business require time to get established and to start appearing on search engines pages.
There is a constant debate among SEOs on how to do search engines like Google, Bing, Yahoo view a domain’s age. The short answer to whether domain age matters in search engines ranking is ‘Yes.'
Domain age is a major factor that’s taken into consideration by search engines for ranking. It doesn’t matter if a domain is brand new or six or twelve months old. What does count is the age of the domain since Google first indexed it or saw a link to it?
It doesn’t matter if a domain name was registered five years ago, but no site was setup. Since Google and other search engines found no site existing on the internet, it has neither been indexed nor ranked. Once its setup and becomes operational, it will be treated as a new site.
SEOs after evaluating how Google indexes and ranks websites have concluded that an old website will compete better for ranking than a new website. It is understandable from Google and other search engines point of view. Every day thousands of websites appear on the internet. Some disappear shortly whereas others remain. Now if search engines were not to take the age of a domain into consideration they would be tied up in indexing sites that have a short lifespan on the internet. It would be misleading, and users would stop trusting search engines ranking.
Yes, domain age does matter to a certain extent in ranking by search engines. When a new website goes live, the search engines make a note of this. They will return periodically to the site to examine its contents and its backlinks. If the site meets users’ expectations and provides relevant and high-quality content, search engines will start ranking it.
On the other hand, a website that was ranking well and the content has not been updated for a while will start to lose its ranking. The reason for this is that competing sites are regularly updating the content on the site and creating more links to other sites. This constant effort will cause them to overtake a site that’s been idle for a while.
The domain’s authority plays a significant role in the performance of a website. To check a domain’s authority, you can use Moz domain authority tool or a free domain authority checker tool. There are plenty of such tools available on various websites, but use one that’s certified to be accurate.
Domain's authority is measured on a scale of 0 to 100 to measure how well a domain is doing on Google’s ranking. It measures the authority of a website to determine how it ranks in Google.
Domain authority will start at 0 for a new website, and if the content is updated continuously and is relevant and the site has backlinks to other websites that have higher domain authority in the same segment, its authority will increase. The organic traffic visiting a website is also measured when determining a website’s domain authority.
Page authority also plays a significant role in determining the overall authority of the domain.
There are several domain age and free domain authority checker sites on the internet. Go to smallseotool and click on the ‘browse more tools’ icon. Among other SEO tools, the domain age checker tool will be displayed. Click on it and enter the domain URL to check its age. It will show the following:
This set of information tells when a domain came on the internet, its age on the date the test is run and the expiry date of the domain. The expiry date is just an indicator of when is the domain going to expire on its current web hosting platform. The website owner may decide to renew the site’s web hosting service or change the hosting service provider. Or if the website is not generating any business he or she might decide to sell the domain name.
If you are planning to purchase a domain name, you must check its age and its authority. Domain age will only tell you since when has the website been operating on the internet and when is it going to expire. But that should not be the only point that you should consider in determining its market value.
A website that has a high domain authority will be a better option and will help in making the right decision. Other factors like overall ranking, traffic, etc must also be considered.
Setting up a new site requires patience and skill, especially if you are planning to enter an overcrowded market. In such a case it would be worthwhile investing in a website that is ranking well, has authority and is available for a reasonable amount.
In the end it has to be a business decision and only you can judge that. Domain age, authority, etc will just be a collection of data to help you in making the correct decision.
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